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At Tourism Innovation Lab Africa (TILA) we are on a mission to transform the African tourism industry by driving innovation and promoting capacity development at scale, in line with Goal 8 of the SDGs (Decent Work and Economic Growth). Our goal is to create meaningful and sustainable opportunities for young people while delivering authentic, immersive experiences to travelers from all over the world .

Our approach is simple: we provide access to market for producers of authentic, African experiences, ensuring travelers have access to the very best this continent has to offer. By doing so, we contribute to Goal 12 (Responsible Consumption and Production) by promoting sustainable tourism practices and supporting local businesses .

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As we strive to create memorable and unique experiences for our clients, we introduce new, diverse tourism product into the African tourism value chain in line with Goal 9 (Industry, Innovation and Infrastructure ). 

In addition, we are dedicated to creating meaningful employment and empowering young people throughout Africa, contributing to Goal 4 (Quality Education) and Goal 5 (Gender Equality ).

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By fostering a culture of innovation and creativity, we are leading the charge in the exciting and rapidly evolving experiential economy, in line with Goal 17 (Partnerships for the Goals) as we drive the adoption of technology solutions developed by our partners towards digital transformation in the tourism sector .

We are proud to be pioneers of the experiential economy, leveraging the diverse cultural and natural heritage assets in various African countries and the latest digital technologies to drive innovation and create new opportunities for all, contributing to Goal 9 and Goal 11 (Sustainable Cities and Communities )

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